Pay Per Click Text Ads
I know it sounds pretty self-explanatory, but pay-per-click advertising is a service offered by websites or search engines with large traffic volumes such as Google through Google Ads, in which they serve your adverts to their visitors and charge you a fee when they drive traffic to your website. Google Ads are an essential tool when it comes to getting your website in front of potential customers.
Traditionally, PPC campaigns are a collection text adverts that describe your product or service well in a limited number of words or characters, with enough professionalism and creativity to attract potential customers to choose your offering over dozens of competitors using the same PPC platform.
I work with clients to determine the optimum keywords for their accounts, looking at metrics such as traffic and intent to develop a list of valuable terms that are designed to attract the right kinds of traffic to their websites. Selecting the right key phrases in a Google Ads campaign is often the difference between success and failure.
Google Ads Copy & Content
Targetting the right keywords in a Google Ads campaign is only the beginning, now that our ad is appearing, we need to make sure that the messaging is attractive and enticing to potential customers – not an easy task given the limited space that Google allow for text based adverts. I’ll work alongside you or your team to create ad copy and the accompanying Google Ad extensions to help your adverts take up the maximum space they can when people are searching for the products and services you offer.
Google Ad Landing Pages
It’s just as important to have a functional and optimised landing page as it is to have great copy when it comes to Google Ads – not only do well-targetted and highly relevant landing pages reduce the costs of running your ads with Google, but they’re also important when it comes to getting the all important conversion from qualified users.
Once the campaign is set, the adverts are created and the desired demographic is targeted, the platform (search engine, social media website) will display the adverts to an audience and depending on the campaign settings, you are charged an amount each time a user / potential customer clicks on your advert – you’re essentially paying a small amount to drive a user to your website.
Keeping Up With Google Ads Changes
PPC advertising has seen some major changes since I started out 10 years ago, now it’s much more difficult to get your advert above the fold, with Google Maps, Google Business and Google Shopping all taking up valuable space – so it’s important to work with a PPC advertising company who understands the problems and solutions to maximising your budget and getting the best return on your investment.
I take care of PPC campaigns from start to finish: working with clients to choose suitable keywords, structure the campaign with segmented ad groups, write each text ad to be attractive and enticing to the users, set up the rich text snippets to help maximise the amount of space the ads take up, target a suitable audience and set the budgets.