lewis@essex.dev
07852279694
Runwell, Essex

PPC Advertising

I know it sounds pretty self explanatory, but pay per click advertising is a campaign type, usually run with a search engine like Google or Bing.

Once the campaign is set, the adverts are created and the demographic is targeted, the platform (search engine) will serve the adverts to an audience and depending on the campaign settings, you are charged an amount each time a user / potential customer clicks on your advert.

PPC advertising has come a long way since I started 10 years ago, now it’s much more difficult to get your advert / content ‘above the fold’, what with Google Maps, Google Business, Google Shopping all taking up valuable space.

Pay Per Click Text Ads

Traditionally, PPC campaigns are a series of text adverts that describe your product or service well, with enough marketing flair to attract potential customers to choose you over dozens of competitors.

I take care of PPC campaigns from start to finish: help choose the keywords, structure the campaign with ad groups, write each text ad, set up the rich text snippets, target the correct audience and set the budgets.

Pay Per Click Shopping Ads

Google and Bing have introduced Shopping campaigns. Now, with a little Excel wizardry (or a web shop that supports it), we can take your product information and upload it directly to Google / Bing and have them put it in front of customers who are looking.

The great thing about Shopping ads is that customers are primed, they know how much the product is, what it looks like and who it’s from before they even click, so they’re much less likely to bounce from your website without making a purchase.

Launched Our Business

Working with Lewis was a pleasure, and he’s taken us from zero enquiries per year, to over 40 and growing every day. Can’t recommend him enough.

Billy Peck

Really Happy

Extremely happy with the branding work Lew completed for Event Hire Essex. He took the lead and consulted with us every step of the way. I wouldn’t hesitate to recommend him.

Thomas Keenan
Free Hosting

Every website I build comes with 12 months hosting included, so you can focus on the things that matter to your business.

Search Included

I've got over 10 years experience in the search industry, so the content I create for your website will have the best start in Google.

Marketing Advice

When the website is up and running, I'll advise you on how to take it to the next level to begin turning visitors into customers.

Custom Design

Every project I work on is crafted from scratch, meaning you'll get what you're looking for and it won't be available to competitors.

Free Domain

Looking to replace that old domain with something fresh? I'll throw in a new .co.uk domain with every project I work on.

Not Socially Awkward

The websites I make are social ready, meaning your website will look great on Facebook, Twitter and LinkedIn.

You're In Good Company

I've been lucky enough to work with some fantastic companies, on some amazing projects; why not join them?