Search Engine Optimisation
SEO is commonly referred to as ‘Search Engine Optimisation’, and put simply, it’s the process of giving your website the best possible chance to appear high in search engine results pages, like Google.
I’ve worked in the web industry for over 10 years, and much of that time has been spent making sure that clients websites are conveying the right message not only to users, but to search engines.
I always think it’s a shame when I visit a business website that’s clearly been developed by a professional web designer, but there has been little to no effort on making sure the content is geared towards SEO efforts – it’s such a wasted opportunity, and I won’t allow it to happen with my clients.
Based on research, I’ll work with you to identify the best keywords and keyphrases for your business to succeed online.
Making sure your website has appropriate pages speaking just the right amount about the specific keywords and keyphrases we’re targetting is paramount to success – so although much of the SEO work can be conducted offsite, you should be prepared to make changes to your website structure and content where required.
A well search engine optimised website lends itself to better PPC marketing returns, as targetted content gains a higher quality score with Google Ads, and is therefore charged less – so it’s in a company’s best interest to get their online marketing right from the ground up.
Alongside the onsite changes, I’ll be running an external campaign through link building and outreach programs that will help secure your websites future in the search engine result pages.