Getting the targetting right.
Initially, Beckett’s came to us with the idea that they wanted to replicate the success of someone in a similar location and industry was seeing – and after some analysis on the keywords and target phrases that would have entailed, we put together a plan of what that might look like in terms of additional content and link building.
In total, Essex Dev produced 150 unique pages targeting 15 different locations that Beckett’s provide both domestic and commercial plumbing and heating solutions. Using software developed in house, we were able to quickly and efficiently have the pages up and running – saving the client over £20,000 in agency fees.
Focussed on results.
At time of writing, the SEO work we completed for Beckett’s is less than one month old, and the pages are yet to completely index in the Google SERP’s – however, we are excited to share that the results speak for themselves. In just under a month we’ve seen over 835 positions increase, with many first page rankings, and several first position rankings.